The Alfa logo with Dragon

One of the most beautiful and best-known brand in the automotive world - the emblem that adorns a century now since the vehicles of the Italian brand Alfa Romeo.

The round emblem with the words Alfa Romeo and a round button in the middle, the left shows a small red cross and the right a snake with a dragon head, devouring a united people, two traditional symbols of the Founding of Alfa (Anonima Lombarda Fabbrica Automobili) - namely, the Lombard capital Milan.

The red cross is from the city arms of Milan and is reminiscent of the standard of Lombard troops, who in 1095 led by Ottone Visconti, Lord of Invorio and Oleggio Castello, the first crusade took off. Five years after the return of the Crusaders, it was part of the emblem, in order to honor the military achievements of their knights.

Power, wisdom and power symbolizes the dragon snake. For a long time a snake was on a blue background after Lombard tradition for good luck and was used in the war standards.

You give a man devouring dragon head in the arms of the Visconti, the ruler of Milan, is the result of an imaginative "complementary" to the history of the Visconti-sex, which apparently was not quite so glamorous. Therefore, Matteo Visconti asked in 1295 to its Hofschreiber, create a "saga of the Visconti, which should be entsehen a connection between the Visconti family and the former inhabitants of the region. And so it came to the legend of the brave Lombards Hubertus, a supposed ancestor of Matteo Visconti, the surrounding land of a terrible dragon befreite. ( Alfa Romeo Juliet )

According to this legend, the heralds of the court created the dragon serpent with the body blow of the Lombard and the dragon, in the 14th Century the coat of arms of the Visconti was. 1910 she was part of the Alfa emblem with the words Alfa Milano and outside, which was separated by two Savoy knots.

When Nicola Romeo took over the Alfa, the lettering was replaced three years later by Alfa Alfa Romeo, and the ring in 1925 after the first World Cup victory by Alfa a laurel wreath. The two nodes Savoy simple wavy lines gave way in 1946 when Italy became Republic. And since 1971, the brand presents a stylized modernized with stroke and without the place name Milano. For with the opening of the new Alfa factory Pomigliano d'Arco near Naples Alfa stopped being a purely Lombard business.